Senior Director, Growth Marketing/Demand Generation
Location: , United States
Share:
Description
Senior Director, Growth Marketing/Demand Generation
Your role on the team:
The Senior Director, Growth Marketing/Demand Generation will spearhead the strategy and execution of marketing initiatives to drive pipeline growth and engagement. This leader will oversee demand generation campaign and digital teams to align with Frontline’s go-to-market strategy and achieve ambitious goals for MQLs, pipeline development, and SaaS bookings.
This role emphasizes creating buyer-centric customer journeys that attract and convert prospects—many of whom are existing customers—through compelling, data-informed storytelling. With a significant portion of opportunities driven by cross-sell potential, the Senior Director will design and optimize multi-channel campaigns using advanced tools like AI-driven buyer intent and account-based marketing (ABM). A focus on Frontline’s digital presence, driving paid and organic traffic to the website, and leveraging data for real-time optimizations will maximize customer lifetime value, expand Frontline’s reach, and deliver measurable results. A commitment to testing, learning, and refining approaches will be central to success.
The ideal candidate combines creative leadership with analytical precision and a strong understanding of buyer behavior. With experience building high-performing teams in fast-paced B2B SaaS environments, this individual will thrive on collaboration, adaptability, and delivering impactful, scalable marketing solutions.
Demand Generation Role and Responsibilities:
- Develop, execute, measure and optimize data-driven demand generation strategy to meet or exceed pipeline and revenue goals
- Collaborate with marketing and sales leaders to refine and enhance demand generation strategy based on performance analysis and field feedback
- Lead the development of omni-channel, multistage, multi-path buyer journeys that result in strong stage conversion rates and increased pipeline velocity
- Build campaign strategies for each stage of the buyer journey, ensuring alignment with conversion metrics, messaging, creative briefs, content formats, and CTAs
- Lead best practices in leveraging intent and account-based marketing (ABM) to engage high-value prospects
- Ensure optimization of paid and organic media efforts including search (SEO), social, email, remarketing and advertising
- Drive efficient execution of campaigns, ensuring streamlined processes for agility and scalability
- Define, measure and optimize campaign metrics to assess impact on pipeline, revenue, and achievement of both program and tactical goals
- Manage and report on campaign metrics, ROI, budgets, and resource allocation across paid and owned channels, including closed-loop reporting and ongoing optimization to improve ROI and reduce Customer Acquisition Cost (CAC)
- Provide leadership, guidance, and support to your team by assessing performance, setting clear goals, offering continuous feedback, and fostering personal career development, while ensuring alignment with corporate objectives and cross-departmental collaboration to achieve success
Digital Role and Responsibilities:
- Oversee the optimization of Frontline’s digital ecosystem, with a primary focus on the website as the central hub for demand generation
- Collaborate with cross-functional teams to ensure seamless digital experiences across the website, landing pages, and other digital assets
- Manage and optimize digital acquisition channels, ensuring both paid and organic efforts (SEO, SEM, social media, email, and content marketing) drive high-quality traffic
- Utilize data analytics to track, measure, and report on website and digital campaign performance, optimizing for engagement, conversion, and revenue generation
- Implement conversion rate optimization (CRO) strategies on digital properties to maximize lead generation and customer acquisition
- Ensure digital content is optimized for SEO, aligning with strategic content marketing efforts to increase organic visibility and drive traffic
- Manage and continuously improve the website’s user experience (UX), working with design and development teams to enhance site navigation, speed, and mobile responsiveness
- Drive the development and execution of A/B tests and optimization strategies for digital assets, including landing pages, email campaigns, and ads
- Analyze customer data and digital performance metrics to refine audience segmentation, targeting, and personalization strategies
- Oversee the management of digital budgets and resource allocation, ensuring optimal investment in high-performing digital channels
- Report on digital performance metrics, including website traffic, lead conversion, and revenue attribution
- Collaborate with the demand generation team to ensure alignment between digital strategy and broader marketing and sales objectives
What you bring to the role:
- 7 – 10 years of experience leading demand generation teams in B2B SaaS organizations
- Ability and confidence to drive transformation and change
- Deep understanding of buyer behaviors and the buying process E2E
- Strong creative skills and ability to innovate
- Ability to align across marketing and sales to drive E2E performance
- Data-driven mindset with experience in using KPIs to track performance and ROI
- Excellent communication skills, with a track record of successfully managing internal and external stakeholders, including senior leadership
- Ability and a passion for developing the individuals on the Demand Generation and Digital teams to their fullest potential
- Ability to get results through and with others
- Deep experience and knowledge of the use of Martech in demand generation
- Expertise in conversion rate optimization (CRO) and experience using data and analytics to drive improvements in website performance and lead generation.
- Experience with digital tools and platforms (e.g., Google Analytics, CMS, ABM platforms, and marketing automation) to manage and optimize digital campaigns and enhance user experience.
- Experience in intent and ABM and using ABM platforms
- Strong analytical skills and ability to interpret campaign data to recommend operational improvements
- Ability to build positive, collaborative relationships with stakeholders across different teams and at all levels of the organization
- Bachelor’s degree in a related field, or equivalent work experience
Who we are:
Frontline Education is a pioneer of school administration software purpose-built for K-12 districts. We provide innovative, connected solutions for student and special programs, business operations, and human capital management with powerful data and analytics to empower educators and administrators. We earn the trust of K-12 leaders across the U.S. by serving as a consistently high-performing, forthright partner of school districts through every dimension of the company.
We're a group of unique and talented individuals who love what we do. We've been lucky enough to land jobs with a rapidly growing tech company that supports an appreciative and friendly customer base. We work hard to make our customers happy, but we like to have a good time in the process. We are a company that strives to think in terms of “we” instead of “me.” We believe in the philosophy of servant leadership and that it’s all about putting others first. We also value the balance between family and work.
Frontline embraces diversity, equity, and inclusivity. We are intentionally building a workplace that respects, supports, and values the identities of all our employees. We believe this to be foundational in developing a strong community in our company. Frontline Education is an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
The perks of being a Frontliner:
Frontline offers a competitive compensation package including a base salary, rewarding bonus structure, 401k match, and personalized PTO! Our company growth has created a promising environment for career advancement and rewarding challenges. We offer a tuition reimbursement program for eligible college credit coursework available to employees depending on their status and length of employment.
Share:
